Google skips intro pages..

Every now and again, I visit the Fuct site to see what Erik’s been up to as of late. Without surprise, a defiant, yet moving video “intro page” was in my face and making a sharp statement. Its brilliant, but that’s not what I’m on about here. Today I also came across a feature on the Google search results page, a link to “Skip Intro” following the main page link (see: search result Yuasa).

A site with a great intro page was at one time the mark of a great website. Since, we’ve learned intro pages are bad for accessibility and bad for business overall since your visitors are looking for content, not an intro page upon each landing of your dot com. Google is taking a step further, and offering your visitors a chance to blow past the intro page — whether you believe intro pages are good or not.